THIS POST MAY CONTAIN AFFILIATE LINKS. THIS MEANS THAT WE COULD MAKE A COMMISSION IF YOU CLICK ON AN AFFILIATE LINK AND PURCHASE SOMETHING. READ OUR FULL DISCLOSURE FOR MORE INFORMATION.
Why Every Blogger Needs An Email List
Not growing an email list is one of the most common regrets I hear from established bloggers.
So many bloggers make the mistake of not building an email list from the beginning. When you’re first starting a blog, there are so many things to do and learn and figure out…it just gets overwhelming for most newbies, and email list building is often overlooked.
Here’s the thing, your email list is basically your lifeline as a blogger. It is the one thing you have complete control and ownership over. You may have a huge following on social media, but you don’t own that traffic.
According to Radicati, there are 3.9 billion active email users. On top of that, this DMA email tracker found that 99% of consumers check their personal email EVERY SINGLE DAY. That is how powerful email marketing can be!
Ready to get your Email List started Now? CLICK HERE
Why you NEED an email list for Your Blog
Ok, so maybe you need a little more convincing…let’s talk about a few reasons WHY you need to build an email list.
An email list gives you direct access to your readers
Having your follower’s email address is like having a direct link to communicate with them. At any time, you can send an email directly to your audience’s inbox announcing your posts or promoting content and products. Messaging your email list is as easy as picking up the phone to chat with a friend.
With an email list, you OWN your traffic
Listen, social media is great for driving traffic. But let’s be honest, you don’t own Facebook…or Instagram…or Pinterest. If that is all you depend on for traffic, you (or your blog at least) would be in big trouble if something happened with those platforms. Your email list is YOURS, it is one of the very few traffic sources that you have ultimate control over.
Communication with your email list can be more personal
Email is a great way to build trust and connection with your audience. The reader subscribed, they gave you their email address, and they let you into their inbox. Email is a great way to let them get to know you a little better, and to convert them into raving fans of you and your message.
Email lists can help drive traffic to your blog
Many bloggers have increased their rankings on Google, simply by announcing their blog posts to their email list. The bigger your email list, the more people will potentially open your emails and click through to your posts.
Your email list gives you WARM traffic for sales
When someone subscribes and gives you their email address, they have already taken the first step to sign up for whatever you’re offering. They’ve said “Hey, I might be interested. I trust this person enough to give them my email address to see what they have to offer.”
In the sales world, this is called a warm lead. You aren’t just cold calling random strangers asking them to buy from you. You have already “warmed” them up and shown them a little bit about who you are and what you’re offering, which increases the chances that they will purchase from you in the future.
What you can do with your email list
So once you start building your email list (You are starting your email list now, right?), here are some suggestions for ways to use your list to your advantage.
Alert your followers to new or important content
As I said before, many bloggers have grown their blog traffic significantly simply by promoting new content and blog posts to their email list. Let them know when you’ve written a new post or added something to your blog.
Promote affiliate offers
A lot of successful bloggers use their email list as a way to promote affiliate links and offers. If you don’t know what affiliate links are, check out Michelle’s awesome course on affiliate marketing.
Sell your own products
Use those warm leads we talked about before to promote your own physical or digital products straight to your email list. Remember, if you have only 100 subscribers who purchase a $100 product from you, that’s $10,000! So don’t fall into the trap of believing that you need a HUGE list or following to be successful. The money is in your email list!
Get more insight into your audience (click through rates, popular links/posts)
You can also use your email list to gain valuable insights into your audience. Evaluate click through rates, which of your posts and links are the most popular, etc.
Boost social media interaction and reach
Don’t be afraid to include links to your social media accounts in your newsletter or emails. Use a call to action and ask your email readers to like, follow, and share your content.
How to start your email list
Now that you KNOW you need to start an email list, let’s talk about how to get started. You don’t want to try to manage your email list on your own from a personal email address. Not only is it basically impossible, but would waste a TON of unnecessary time and effort.
You need an email service provider to help you get new subscribers, provide you with tools to create beautiful and effective email marketing campaigns, and organize your subscriber data and performance.
Here’s why I recommend Constant Contact:
Free Trial
Right now, Constant Contact is offering a 60-day FREE TRIAL. (Seriously, no credit card necessary) This means, you get two whole months to start growing your list, try out the features, and make sure you love the service before you even have to pay a cent!
Cost
Even after your free trial has ended, or if you decide you want to purchase for access to all of the templates and features, the cost for Constant Contact is actually super affordable compared to other email marketing services.
*Sign up for your FREE trial with Constant Contact today!
Easy to Use
Constant Contact makes email marketing easy. With their beautifully simplistic drag and drop templates, you just plug in your logo, photos, colors, and text…and click send. It really is that simple.
Deliverability
Constant Contact consistently delivers above 97% of the emails on its clients’ behalf into the recipient’s inbox, compared to an industry average of 81%. With Constant Contact, you’ll know which emails got delivered and why — or why not.
Advanced Features & Tracking
Don’t let the simplified templates and ease of use fool you. Constant Contact also offers some pretty cool advanced features and tracking capabilities. You can set up subscription auto-responders, send out automated sequences of emails, integrate ecommerce tools, and more.
You can use Constant Contact to track your open rate, bounce rate, link clicks, new subscribers, mobile vs. desktop, and more. Constant Contact even offers A/B testing, so you can compare which of two email versions performs better with your readers.
Support
Lastly, Constant Contact offers support like no other email service provider. You can call the live helpline to get 1:1 assistance from marketing advisors who can help you with every step along the way.
So, when it comes to starting an email list, I love Constant Contact.
If you’re just starting out, check out the other products and services I recommend for starting your blog.
Need more help with starting your blog? Check out this post!
What are you waiting for? SIGN UP NOW AND START BUILDING YOUR EMAIL LIST TODAY!
I am interested in making this happen could you send more info on how it works . i am new and interested would appreciate an reading material or video. thank u
Please send more information to me because i am a single mom ,also and very interested in learning how to work for Pinterest with blogging .